M21 World’s PR Campaign for the Launch of the All-New Mitsubishi L200 in Oman

The launch of the all-new Mitsubishi L200, held at Al Rozna Hall in Muscat, Oman, was a historic moment for Mitsubishi Motors as it marked the debut of a completely redesigned and reimagined model. 

At Dentsu M21, We recognised the importance of this launch and set out to create campaigns that would capture the essence of this iconic vehicle and resonate with luxury audiences in Oman. 

The object was to create an elite campaign that would attract a large amount of attention and create a sensation about the Mitsubishi L200 launch event.

Overview of M21 World’s PR Campaign for the Launch of the All-New Mitsubishi L200 in Oman

The launch of the all-new Mitsubishi L200 was a grand success. The model is set to revolutionise the safety systems in the automobile industry along with the latest eco-friendly design. The event took place at the Al RoznaHall Muscat on June 5,24. 

Our campaign's centrepiece was a series of captivating press releases, social media campaigns, influencer marketing and featured online articles that showcased the all-new Mitsubishi L200's cutting-edge eco-friendly design, advanced technology, and unmatched performance. 

List of PR Campaign - Press Releases

At Dentsu M21, we curated a comprehensive strategy for the press release campaign.

1. Times of Oman

The PR campaign kicked off on June 6th, 2024, with a coordinated effort across multiple leading publications in Oman. We secured a full-page feature on the All-New Mitsubishi L200 with complete stunning visuals and a detailed overview of the vehicle's key attributes in the English-language Times of Oman. This placement, with a circulation of 34,500, ensured that the launch reached the discerning business and luxury audience in Oman.

2. Oman Daily Observer

Recognising the importance of reaching a diverse readership, Dentsu M21 also secured prominent coverage in the Oman Daily Observer, another respected English-language daily with a circulation of 62,000. Our strategic placement of a feature article on page 14 of the newspaper further amplified the launch's visibility and impact.

3. Oman Daily Arabic

Catering to the Arabic-speaking audience, the agency secured coverage in the Oman Daily Arabic, the country's leading Arabic-language daily. A business-focused feature on page 10 of the newspaper, with a circulation of 62,000, ensured that the all-new Mitsubishi L200 resonated with the local market.

4. Al Shabiba

Dentsu M21 strategically placed articles in other prominent Arabic-language publications, including Al Shabiba, to reach an even broader audience. This placement circled over 39,000 and solidified the all-new Mitsubishi L200's presence across Oman.

5. Al Watan

We also secured our article in Al Watan on business page 9, which was circulated to 62,000. This position established the all-new Mitsubishi L200's presence across Oman.

6. Al Roya Daily

Dentsu M21 placed articles in the prominent Al Roya Daily to reach a broader audience. This placement circled over 27,000 and solidified the all-new Mitsubishi L200's presence across Oman.

7. Muscat Daily

We also secured a feature in the English-language Muscat Daily, a leading online publication with a circulation of 33,500. This placement further amplified the launch's reach and showcased the all-new Mitsubishi L200 to a tech-savvy, digitally-engaged audience.

List of PR Campaigns - Online

At Dentsu M21, we developed a comprehensive strategy for an online article campaign.

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1. OER Live

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   The article was published on 5 June 2024 on OER Live and provided an detailed view at the all-new Mitsubishi L200, highlighting its state-of-the-art engineering, rugged capabilities, and advanced safety features. The article emphasised the vehicle's ability to tackle the most demanding terrains in Oman, making it the ultimate choice for both commercial and recreational use. 

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2. Alamaliktisaad

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The Arabic-language article, published on 5 June 2024 on alamaliktisaad.com, showcased the L200's eco-friendly design and innovation. It also highlighted Mitsubishi Motors' commitment to sustainability and its efforts to reduce emissions and minimise environmental impact. The piece also touched on the vehicle's legacy of excellence and its ability to cater to the diverse needs of Omani customers. 

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3. Al Shabiba

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The Al Shabiba.com article, which was published on 5 June 2024, provided a comprehensive overview of the all-new Mitsubishi L200, emphasising its advanced safety features. The piece highlighted how these cutting-edge technologies work in harmony to provide unmatched protection for drivers and passengers.

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4. Al Roya

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The article on Al Roya.com, which was published on 5 June 2024, showcased the L200's performance-related features, including the Super Select 4WD-II system and the various drive modes tailored for different terrains. The piece showcased the vehicle's exceptional multi-usage prowess, making it a versatile choice for both commercial and recreational applications in Oman.

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5. Alwatan

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The Alwatan.com article highlighted the long-standing partnership between Mitsubishi Motors and General Automotive Company, emphasising how this collaboration has been instrumental in bringing some of the finest vehicles to the Omani market. The piece also touched on the L200's legacy of excellence and its ability to endure the challenging terrain and climatic conditions of Oman.

6. Nabd

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Recognising the importance of reaching a diverse audience, we collaborated with the team at nabd.com, a leading Arabic news and lifestyle platform in the region. The article, published on 5 June 2024  in Arabic, delved into the design philosophy and engineering prowess behind the all-new L200, captivating readers with its in-depth analysis and visually striking imagery. 

The feature generated significant engagement, with readers expressing their excitement for the upcoming launch and the L200's potential to redefine the pickup truck segment in Oman. 

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7. The Arabian Stories

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To ensure global visibility, we secured a feature on the English-language publication The Arabian Stories. The article, published on 5 June 2024 in English, highlighted the all-new Mitsubishi L200's position as a game-changer in the pickup truck market, showcasing its advanced safety features, eco-friendly design, and unparalleled capabilities. 

The piece resonated with a wider international audience, further strengthening Mitsubishi Motors' reputation as a leader in the automotive industry. 

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8. Oman Vistas:

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Recognising the importance of reaching the English-speaking audience in Oman, we collaborated with Oman Vistas, a respected lifestyle and travel magazine. The article, published on 6 June 2024 in English, provided a comprehensive overview of the all-new L200, delving into its design, performance, and technological advancements. 

The feature highlighted the vehicle's suitability for both commercial and personal use, showcasing its versatility and appeal to a diverse range of Omani consumers.

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9. Blackandwhite

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Leveraging our strong relationships with local media outlets, we secured a feature in Blackandwhite, a prominent English-language publication in Oman. The article, published on 8 June 2024 in English, offered an in-depth analysis of the all-new Mitsubishi L200, exploring its engineering excellence, safety innovations, and eco-friendly design.

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10. The Luxuy Bulletin

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The Luxury Bulletin, a leading online platform covering the latest trends in the automotive industry, published a comprehensive article on the launch of the all-new Mitsubishi L200 in Oman on 12 June 2024. 

The feature explored Mitsubishi Motors' relentless pursuit of excellence, showcasing its unmatched capabilities, advanced safety technologies, and eco-friendly innovations.

List of PR Campaigns - Social Media

Dentsu M21, the country’s leading digital marketing and PR agency, planned to spearhead the launch campaign for the all-new Mitsubishi L200 GLS model, including social media.

1. Times of Oman - Instagram

On June 5, 2024, the Times of Oman's Instagram post announcing the launch of the new Mitsubishi L200 GLS garnered significant engagement. The post effectively highlighted the vehicle's luxurious features and off-road capabilities, piquing the target audience's interest. 

2. Times of Oman - Facebook

On June 5, 2024, the Times of Oman Facebook post on the new Mitsubishi L200 GLS launch reached a broad audience. The post showcased the vehicle's stylish design and advanced technology, resonating with the brand's social media followers.

3. Times of Oman - Twitter

The Times of Oman's Twitter post on June 5, 2024, about the Mitsubishi L200 GLS launch was well-received. The brand's followers engaged with the content and shared their excitement about the new model. 

4. Al Shabiba - Instagram

The Al Shabiba Instagram post, published on June 5, 2024, in Arabic, reached the local Omani audience. The post highlighted the Mitsubishi L200 GLS's luxurious features and off-road capabilities, appealing to the brand's Arabic-speaking followers. 

5. Al Shabiba - Facebook

On June 5, 2024, the Al Shabiba Facebook post, published in Arabic, reached the local Omani audience. The post showcased the Mitsubishi L200 GLS's luxurious features and off-road capabilities, resonating with the brand's Arabic-speaking social media followers.

6. Al Shabiba - Twitter

Al Shabiba's Twitter post on June 5, 2024, received significant engagement. The content highlighted the L200's advanced features, rugged design, and suitability for the Omani terrain, resonating with the target audience.

7. Arabian Stories - Youtube

The Arabian Stories YouTube channel created a captivating product showcase video on June 5, 2024. The video showcased the L200's performance and capabilities and had significant views, effectively reaching the English-speaking audience.

8. Arabian Stories - Twitter

The Arabian Stories' Twitter outreach showed significant engagement, with the post shared and interacted with by many users on June 5, 2024.

9. Arabian Stories - Instagram

The Arabian Stories curated a visually striking Instagram campaign on June 5, 2024, that highlighted the L200's sleek design and off-road capabilities. The content effectively captured the attention of the English-speaking audience.

10. Alamaliktsaad - Twitter

Alamaliktsaad, a prominent Omani Twitter personality, created authentic and relatable content on 5 June 2024 that resonated with the Arabic-speaking audience. The post reached significant users and generated a massive buzz around the L200 launch.

11. almara_oman - Twitter

Almara Oman amplified the L200’s launch through a Twitter post on June 5, 2024, reaching significant readers and positioning the vehicle as a top choice for Omani consumers.

List of PR Campaigns - Influencer Marketing

The following is the list of Influencer marketing PR campaigns we did for the launch of the New Mitsubishi L200 in Oman.

1. @itsmunazzahsheth: A prominent Omani fashion and lifestyle influencer with over 33,600 followers shared a vibrant story showcasing the vehicle's sleek design and advanced features. 

2. @munny.j: A respected Omani content creator with an 85,800-strong following shared a story praising the L200's performance and durability.

3. @razi_media: A leading Omani digital media personality with 1408 followers shared an engaging story highlighting the L200's cutting-edge technology and safety innovations.

4. @drhusnazarakhan: A renowned Omani lifestyle and social media influencer with 20,300 followers posted a story emphasising the L200's eco-friendly design and sustainability credentials.

5. @itsnabfarshor: A famous Omani lifestyle influencer with 11,200 followers shared a story showcasing the L200's versatility and suitability for both work and leisure activities.

6. @antarabose: An Omani news and lifestyle influencer with 21,900 followers posted a story praising the L200's off-road capabilities and adventurous spirit.

7. @delfinamolina: A prominent Omani social media personality with 35,400 followers shared a story celebrating the L200's launch and its significance for the Omani automotive market.

Key Achievements At the Mitsubishi L200 Launch PR Campaign by Dentsu M21 Events:

Here are the key achievements of the PR campaign by Dentsu M21 Events for the launch of the Mitsubishi L200:

1. Secured prominent press coverage of the L200 launch across leading English and Arabic publications in Oman. 

2. Created engaging online articles about the L200 highlighting its features on top online platforms

3. Leveraged social media platforms through posts, videos and stories about the L200 launch on Instagram, Facebook, Twitter and YouTube. 

4. The launch was amplified through influencer marketing collaborations with prominent Omani influencers who shared engaging stories about the L200.

5. Successfully generated widespread awareness and excitement about the L200 launch through a comprehensive multi-channel PR campaign reaching local and global audiences in Oman.

Conclusion

As a leading agency with a global footprint and a deep understanding of the Omani market, dentsu M21 crafted a strategic PR campaign that captured the essence of this iconic vehicle, Mitsubishi L200 and resonated with the region's discerning luxury audience.

Dentsu M21 PR agency in Oman helped position the vehicle as a cutting-edge option for both commercial and recreational use cases catering to Oman’s demanding terrain. The widespread coverage and positive consumer sentiment generated demonstrate the campaign’s success in achieving its objectives. 

With its proven track record in successful brand awareness and recognition, Dentsu M21 continues to be an invaluable partner for automotive launches seeking to make an impression in Oman’s competitive market.